VerVieVas is a new product by BraCe. VerVieVas is the perfect solution for companies and products who want to communicate with their target group in

* 1-2 minutes
* an entertaining way
* straight to the point

Want to know more?

Please visit www.VerVieVas.com for more information and references.

Customer details

With a staff of over 90 highly qualified legal personnel, fwp is one of Austria’s leading business law firms. The major fields of specialisation include M&A, company law, real estate, competition and procurement law, company reorganisations and restructuring and insolvency.

Project details

BraCe was asked to consult fwp concerning online and facebook marketing & communication. Services include a facebook page, a viral facebook quiz targeted on interested law students, the introduction of a online event management tool as well as an Email Marketing solution.

Moreover BraCe has established a staff magazine for internal communication.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

The Original Budweiser Scooter

BraCe designed a special edition of a classic vespa scooter (lml star deluxe) for a Budweiser spring sweepstake. The integrated Original Budweiser scooter campain featured print, online, web2.0 and point of sale marketing. A special tin-plate sign was illustrated. Moreover viennas first vintage scooter meeting was organised to present the Budweiser scooter in the viennese prater next to the worldfamous Schweizerhaus – the worlds biggest Budweiser restaurant.

VeriSign, Inc. (Nasdaq: VRSN) is the trusted provider of Internet infrastructure services for the networked world. In addition to SSL, identity and authentication solutions, VeriSign Inc. launched a “self service“ mobile marketing solution called ZZumo in 2009.
ZZumo enables small and medium enterprises to use various SMS services without IT specialists or huge budgets.

Task:

Explaining a technical self-service product (mobile marketing) to marketing executives in both an entertaining and educating way.

Solution:

A surprising, short and simple tutorial video using illustrated characters and paper cutouts. The video introduces the ZZumo character Helen, setting up a SMS-survey (to view clicks on www.zzumo.com).
The handmade character Helen, underlines the easy to use nature of the solution and it lowers the entrance barriers while the high gloss finishing, meets the high visual expectations of marketing executives.
The video was featured in an international online marketing campaign, at various trade fairs and on www.zzumo.com.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic), the most successful import beer in Austria and the second best selling brand among import beer in Germany. Over the course its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

Develop a Web2.0 Marketing strategy for Budweiser Budvar International.

Solution:

Concept Paper & continuous consulting including a Web2.0 Marketing Strategy for Budweiser Budvar International with a special focus on the German and Austrian markets.

Services include the creation of a fast growing Facebook page, a custom made Budweiser facebook quiz, various Facebook marketing & online advertising campains, B2C and B2B Newletter as well as Google Ads and optimisation.

Introduction:

Interactive, virtual press conferences will be a standard tool in the near future. Launched in 2006, the pioneer project iOTS featured PR events by companies like RZB, Wiener Städtische, Uniqa, the Vienna Business Agency and scientific organizations like European Centre for Renewable Energy and the ZIT. (discontinued 2009)

Task:

iOTS offered a solution introducing interactive, real-time online press conferences that offered both real time internet streaming and on demand streaming of recorded events. Each year PR Agencies and journalists face the challenge of an increasing number of press conferences an PR events opposed to the increasingly limited number time and recourses of editorial departments. This development results in exploding budgets for PR activities to attract an audience and the use of Internet as the main resource for journalist.

Solution:

iOTS created a solution introducing interactive, real-time online press conferences that offered both real-time internet streaming and on demand streaming of recorded events. Main features:

• Online participation: Live streaming through the internet, featuring video and audio streaming as well as a presentation board for
• multimedia presentations
• Interactive communication: Journalist could pose questions using chat or “Skype like” audio-video transmissions
• (headset/webcam)
• PR network: Announcement, registration and archive using the APA-OTS network and distribution service
• Archive: On demand streaming of recorded events