Creation of a brand manual and a consistent on trade product-line for Budweiser gastronomy specially developed beer mat holder and reservation shield.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria.
Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

To improve Budweiser positioning on trade
(gastronomy / Budweiser gastronomes).

Solution:

Create a brand manual and a consistent on trade product-line for gastronomy that will be continuously expanded over time.
Brand manual: Expandable brand manual that features key brand information for sales stuff as well as beautiful photography and presentation of Budweiser and the on trade product-line.
Gastro/ontrade product line: High quality and consistently designed gastro-products that are either created (beer mat holder, reservation shield, illustrated tin-plate signs, posters aso.) or branded (glasses, outdoor shields, clothes, trays or event cars and trucks) in tune with the brand.

In 2008, BraCe became the official advertising agency of Budweiser Budvar and has since then created a long-term
advertising/marketing strategy for the Austrian market.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic), the most successful import beer in Austria and the second best selling brand among import beer in Germany. Over the course its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

Develop a Web2.0 Marketing strategy for Budweiser Budvar International.

Solution:

Concept Paper & continuous consulting including a Web2.0 Marketing Strategy for Budweiser Budvar International with a special focus on the German and Austrian markets.

Services include the creation of a fast growing Facebook page, a custom made Budweiser facebook quiz, various Facebook marketing & online advertising campains, B2C and B2B Newletter as well as Google Ads and optimisation.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

In 2008, BraCe (in association with Bonsai Werbe & Ideen GmbH.) won a pitch for Budweiser Budvar Austria. The task was to analyze Budweiser’s brand positioning in Austria and create a long-term advertising/marketing strategy.

Solution:

The initial projects included a fundamental update of Austrian corporate design and the creation of a consistent overall brand appearance. BraCe has created a long-term advertising/marketing strategy for the Austrian market including the following projects/tasks:

• Strategic concepts and consulting
• BrandCare
• Brand manual / sales material
• B2B gastronomy direct mail
• Creation of new on trade product line for gastronomy
• Budweiser Original Campaign (Citylight and B2B media Campaign spring 2009)
• New Budweiser Budvar website
• Rebranding of fleet
• POS material
• PR and event services
• Online Marketing & strategies
• New trade fair stand
• Newsletter
• Webshop
• Various print materials

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria.
Over the course of its existence Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great
beer brand.

Website:

Design of the new Budweiser Website for Budweiser Budvar Austria. The black/red design underlines the premium look & feel of Budweiser
Budvar in Austria. Additions for 2009 will include a new exclusive webshop and a B2B and B2C newsletter.