Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

The Original Budweiser Scooter

BraCe designed a special edition of a classic vespa scooter (lml star deluxe) for a Budweiser spring sweepstake. The integrated Original Budweiser scooter campain featured print, online, web2.0 and point of sale marketing. A special tin-plate sign was illustrated. Moreover viennas first vintage scooter meeting was organised to present the Budweiser scooter in the viennese prater next to the worldfamous Schweizerhaus – the worlds biggest Budweiser restaurant.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

About the Original Campaign:

“Original” ambassadors of outstanding hospitality present “Original Budweiser” in their environment. The black and red design combined with almost monochrome photography underlines the premium positioning Budweiser Budvar, draws attention to the product itself and creates a unique color scheme in the Austrian beer market.

Budweiser Original Campaign 2010:

2009 BraCe created the so called “Budweiser Original Campaign” for both B2C and B2B advertisement. The 2010 campain ist a more B2B focussed sequel introducing new “Original Budweiser” ambassadors including a special edition for austria’s “beer pope” Conrad Seidl. The campain is featured in most of Austria’s gastro-magazines.

Budweiser “Original” campaign 09 Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

Create an advertising campaign for Citylights and B2B gastronomy magazines that would be both attractive to end consumers and in tune with the strategy to promote draft gastronomy as the ideal place to enjoy a perfectly served Original Budweiser Budvar.

Solution:

“Original” ambassadors of outstanding hospitality present “Original Budweiser” in their environment. The black and red design combined with almost monochrome photography underlines the premium positioning Budweiser Budvar, draws attention to the product itself and creates a unique color scheme in the Austrian beer market.
Featured in a Citylight campaign in Vienna as well as in a B2B campaign in various gastro.magazines like GASTRO, Fallstaff a.s.o..

Germany wide billboard- campaign for Budweiser Budvar shown around Pentecost 2009 for 2 weeks in 24 German cities with more than 100.000 citizens.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the second best selling brand among import
beer in Germany. The 100% subsidiary company, Budweiser Budvar Importgesellschaft mbH, was established in Erfurt, in 2004.

Task:

To create an early summer campaign for the German market.

Solution:

The „Bewahre den Moment“ campaign is BraCe’s first Germany wide billboard-campaign. It shows a beautiful sunset on a private terrace. A
small group of friends enjoy one of the first warm summer evenings. It’s probably the first barbecue of the year and definitely the perfect
setting to enjoy a perfect Budweiser Budvar.
The campaign was shown around at the beginning of April 2009, for 2 weeks, in 24 German cities, to more than 100.000 citizens.
Online marketing strategies, including a Facebook page for Budweiser Budvar International, with a special focus on the German and Austrian markets were also part of the campaign.

Illustrations for tin-plate signs that refer to the early 20th century pinup style.

Customer Details:

Budweiser Budvar is a world-famous, premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

Creating a trade giveaway for Germany and Austria that shows Budweiser customers how much they are valued while underlining the long Budweiser history.

Solution:

In the early 20th century, a number of illustrated, pinup style tin-plate signs were created and distributed. BraCe was asked to restore these old illustrations as well as create new illustrations that refer to this style.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic), the most successful import beer in Austria and the second best selling brand among import beer in Germany. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

Conduct a research and development project for Budweiser Budvar N.C., Czech Republic. The task was to develop a design for a new 0,33l bottle that would attract the audience of modern gastro-outlets, age 20-35 years old, higher education, quality conscious, explorative people with a high income who dislike everything mainstream.
The task was to develop a design for the new 0,33l bottle with a special focus on the modern aspects of the on-trade segment.

Solution:

3 outstanding characters called Egyptienne, Crystal and Granat who clearly refer to the rich history of Budweiser Budvar while underlining the unique character in a modern, stylish way. Design of the new Budweiser Website for Budweiser Budvar Austria. And Budweiser Budvar.