Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

About the Original Campaign:

“Original” ambassadors of outstanding hospitality present “Original Budweiser” in their environment. The black and red design combined with almost monochrome photography underlines the premium positioning Budweiser Budvar, draws attention to the product itself and creates a unique color scheme in the Austrian beer market.

Budweiser Original Campaign 2010:

2009 BraCe created the so called “Budweiser Original Campaign” for both B2C and B2B advertisement. The 2010 campain ist a more B2B focussed sequel introducing new “Original Budweiser” ambassadors including a special edition for austria’s “beer pope” Conrad Seidl. The campain is featured in most of Austria’s gastro-magazines.

Budweiser “Original” campaign 09 Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

Create an advertising campaign for Citylights and B2B gastronomy magazines that would be both attractive to end consumers and in tune with the strategy to promote draft gastronomy as the ideal place to enjoy a perfectly served Original Budweiser Budvar.

Solution:

“Original” ambassadors of outstanding hospitality present “Original Budweiser” in their environment. The black and red design combined with almost monochrome photography underlines the premium positioning Budweiser Budvar, draws attention to the product itself and creates a unique color scheme in the Austrian beer market.
Featured in a Citylight campaign in Vienna as well as in a B2B campaign in various gastro.magazines like GASTRO, Fallstaff a.s.o..

Germany wide billboard- campaign for Budweiser Budvar shown around Pentecost 2009 for 2 weeks in 24 German cities with more than 100.000 citizens.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the second best selling brand among import
beer in Germany. The 100% subsidiary company, Budweiser Budvar Importgesellschaft mbH, was established in Erfurt, in 2004.

Task:

To create an early summer campaign for the German market.

Solution:

The „Bewahre den Moment“ campaign is BraCe’s first Germany wide billboard-campaign. It shows a beautiful sunset on a private terrace. A
small group of friends enjoy one of the first warm summer evenings. It’s probably the first barbecue of the year and definitely the perfect
setting to enjoy a perfect Budweiser Budvar.
The campaign was shown around at the beginning of April 2009, for 2 weeks, in 24 German cities, to more than 100.000 citizens.
Online marketing strategies, including a Facebook page for Budweiser Budvar International, with a special focus on the German and Austrian markets were also part of the campaign.

Details:

Creation of a new trade fair stand for COPA-DATA. Highlights include, different technical illustrations used as key visuals at different fairs as well as creating a consistent overall visual experience.

Customer Details:

COPA-DATA is a Salzburg based innovative leader in HMI/SCADA software (automation) for industries such as automobile, machine engineering, energy and production technology. COPA-DATA consists of 130 employees and has worked with customers such as Festo, VA TECH, BMW and Audi.

Details:

Creation of a new trade fair stand for COPA-DATA. Highlights include different technical illustrations used as key visuals on different fairs as well as creating a consistent overall visual experience.

Creation of a brand manual and a consistent on trade product-line for Budweiser gastronomy specially developed beer mat holder and reservation shield.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria.
Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

To improve Budweiser positioning on trade
(gastronomy / Budweiser gastronomes).

Solution:

Create a brand manual and a consistent on trade product-line for gastronomy that will be continuously expanded over time.
Brand manual: Expandable brand manual that features key brand information for sales stuff as well as beautiful photography and presentation of Budweiser and the on trade product-line.
Gastro/ontrade product line: High quality and consistently designed gastro-products that are either created (beer mat holder, reservation shield, illustrated tin-plate signs, posters aso.) or branded (glasses, outdoor shields, clothes, trays or event cars and trucks) in tune with the brand.

In 2008, BraCe became the official advertising agency of Budweiser Budvar and has since then created a long-term
advertising/marketing strategy for the Austrian market.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

In 2008, BraCe (in association with Bonsai Werbe & Ideen GmbH.) won a pitch for Budweiser Budvar Austria. The task was to analyze Budweiser’s brand positioning in Austria and create a long-term advertising/marketing strategy.

Solution:

The initial projects included a fundamental update of Austrian corporate design and the creation of a consistent overall brand appearance. BraCe has created a long-term advertising/marketing strategy for the Austrian market including the following projects/tasks:

• Strategic concepts and consulting
• BrandCare
• Brand manual / sales material
• B2B gastronomy direct mail
• Creation of new on trade product line for gastronomy
• Budweiser Original Campaign (Citylight and B2B media Campaign spring 2009)
• New Budweiser Budvar website
• Rebranding of fleet
• POS material
• PR and event services
• Online Marketing & strategies
• New trade fair stand
• Newsletter
• Webshop
• Various print materials