Austrian Airlines – Safety Cards

In 2008, BraCe won a tender to redesign the safety and briefing cards for the whole fleet. Bit by bit the airplanes will conquer the world taking our safety cards to places that we might never visit.

Customer Details:

Austrian Airlines AG is the flag carrier airline of Austria, headquartered in Vienna. Together with regional subsidiary Tyrolean Airways (Austrian Arrows) and charter arm Lauda Air, it operates scheduled services to over 130 destinations. It is a member of the Star Alliance and the Austrian Airlines Group.

Task:

Redesign the Safety Instruction Cards (passengers) and Briefing Cards (flight attendants) for the whole Austrian Airlines fleet.
The challenge was to create an attractive but still timeless design (estimated time of use is 10 years) that is in tune with AUA’s corporate design and positioning but also meets high EU standards for safety information.

Solution:

Beautifully illustrated graphics featuring the perfect balance of safety details and attractive design. Starting with the new premium airbus A 320P in July 2008, slowy but surely all other AUA airplanes will travel the world taking our safety cards to places that we might never visit.