Original Budweiser Roller – spring campaign 2010

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

The Original Budweiser Scooter

BraCe designed a special edition of a classic vespa scooter (lml star deluxe) for a Budweiser spring sweepstake. The integrated Original Budweiser scooter campain featured print, online, web2.0 and point of sale marketing. A special tin-plate sign was illustrated. Moreover viennas first vintage scooter meeting was organised to present the Budweiser scooter in the viennese prater next to the worldfamous Schweizerhaus – the worlds biggest Budweiser restaurant.