iOTS – interactive, virtual press conferences

Introduction:

Interactive, virtual press conferences will be a standard tool in the near future. Launched in 2006, the pioneer project iOTS featured PR events by companies like RZB, Wiener Städtische, Uniqa, the Vienna Business Agency and scientific organizations like European Centre for Renewable Energy and the ZIT. (discontinued 2009)

Task:

iOTS offered a solution introducing interactive, real-time online press conferences that offered both real time internet streaming and on demand streaming of recorded events. Each year PR Agencies and journalists face the challenge of an increasing number of press conferences an PR events opposed to the increasingly limited number time and recourses of editorial departments. This development results in exploding budgets for PR activities to attract an audience and the use of Internet as the main resource for journalist.

Solution:

iOTS created a solution introducing interactive, real-time online press conferences that offered both real-time internet streaming and on demand streaming of recorded events. Main features:

  • Online participation: Live streaming through the internet, featuring video and audio streaming as well as a presentation board for
  • multimedia presentations
  • Interactive communication: Journalist could pose questions using chat or “Skype like” audio-video transmissions
  • (headset/webcam)
  • PR network: Announcement, registration and archive using the APA-OTS network and distribution service
  • Archive: On demand streaming of recorded events