Budweiser “Original” campaign 09

Budweiser “Original” campaign 09 Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the most successful import beer in Austria. Over the course of its existence, Budweiser Budvar has received countless awards all over the world and has established itself as the world’s smallest, great beer brand.

Task:

Create an advertising campaign for Citylights and B2B gastronomy magazines that would be both attractive to end consumers and in tune with the strategy to promote draft gastronomy as the ideal place to enjoy a perfectly served Original Budweiser Budvar.

Solution:

“Original” ambassadors of outstanding hospitality present “Original Budweiser” in their environment. The black and red design combined with almost monochrome photography underlines the premium positioning Budweiser Budvar, draws attention to the product itself and creates a unique color scheme in the Austrian beer market.
Featured in a Citylight campaign in Vienna as well as in a B2B campaign in various gastro.magazines like GASTRO, Fallstaff a.s.o..