Budweiser Germany – spring campaign 09

Germany wide billboard- campaign for Budweiser Budvar shown around Pentecost 2009 for 2 weeks in 24 German cities with more than 100.000 citizens.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the second best selling brand among import
beer in Germany. The 100% subsidiary company, Budweiser Budvar Importgesellschaft mbH, was established in Erfurt, in 2004.


To create an early summer campaign for the German market.


The „Bewahre den Moment“ campaign is BraCe’s first Germany wide billboard-campaign. It shows a beautiful sunset on a private terrace. A
small group of friends enjoy one of the first warm summer evenings. It’s probably the first barbecue of the year and definitely the perfect
setting to enjoy a perfect Budweiser Budvar.
The campaign was shown around at the beginning of April 2009, for 2 weeks, in 24 German cities, to more than 100.000 citizens.
Online marketing strategies, including a Facebook page for Budweiser Budvar International, with a special focus on the German and Austrian markets were also part of the campaign.