Budweiser Germany – spring campaign 09

Germany wide billboard- campaign for Budweiser Budvar shown around Pentecost 2009 for 2 weeks in 24 German cities with more than 100.000 citizens.

Customer Details:

Budweiser Budvar is a world-famous premium brewery based in Budweis (Czech Republic) and the second best selling brand among import
beer in Germany. The 100% subsidiary company, Budweiser Budvar Importgesellschaft mbH, was established in Erfurt, in 2004.

Task:

To create an early summer campaign for the German market.

Solution:

The „Bewahre den Moment“ campaign is BraCe’s first Germany wide billboard-campaign. It shows a beautiful sunset on a private terrace. A
small group of friends enjoy one of the first warm summer evenings. It’s probably the first barbecue of the year and definitely the perfect
setting to enjoy a perfect Budweiser Budvar.
The campaign was shown around at the beginning of April 2009, for 2 weeks, in 24 German cities, to more than 100.000 citizens.
Online marketing strategies, including a Facebook page for Budweiser Budvar International, with a special focus on the German and Austrian markets were also part of the campaign.